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Going Places Magazine Revamped & New Look

Going Places Magazine Revamped New Look
Malaysia Airlines is pleased to announce the relaunch of its award-winning in-flight magazine, Going Places, with all-new content and design starting with its February 2016 issue which is produced by Spafax, one of the world’s leading content marketing agencies and providers of in-flight media. Going Places is a monthly travel and lifestyle magazine read by more than a million passengers on board all Malaysia Airlines flights.

A cocktail event was held in January at Nexus Bangsar South in KualaLumpur, which was attended by about 250 guests. With Chinese New Year less than two weeks away, a lion dance troupe was invited to perform to symbolise fresh beginnings and good fortune.

Charles McKee, Head of Marketing of Malaysia Airlines, said: “All great brands constantly evolve and Going Places is no different. We are very excited about the new look and editorial content which is all about celebrating the diversity and richness of Malaysia. This very much reflects the airline’s position as the new flag carrier of the country.  The new editorial line up will feature fresh and exciting content produced with the insight and intelligence that readers expect from our team of talented writers”.

Going Places’ new aesthetic is led by an original cover design featuring a new masthead and using illustrations to capture the overall feel of a city on which a guide will be developed as part of its monthly content. Cover blurbs at the top of the page are conversational and will instantly tell readers what is available inside. The new Going Places features the following:

A New Look – A distinctively recognisable cover design that will set it apart from other in-flight magazines, and a refreshed layout with greater use of illustrations, and new typefaces and colours to reflect the new content and the progressive outlook of the magazine.

Re-organised Content – Apart from cornerstone offerings that have shaped the magazine, six new sections have been introduced to cater to passengers’ varied reading interests. These sections include a profile on Malaysian individuals or companies who/which have successfully put Malaysia on the world map, globetrotters’ travel tips and recommendation, insider guides to cities popular with travellers, features on giving back to the community, new network maps, and others.

When you fly Malaysia Airlines the next time, look out for the Going Places Magazine Revamped New Look in your seat pocket.

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Japan’s Taxi Association Visits Malaysia

Japan's Taxi Association Visits Malaysia

The Minister of Tourism and Culture Malaysia Dato’ Seri Mohamed Nazri Abdul Aziz hosted a dinner to welcome 50 members of Sango Taxi Association from Osaka and two members each from Kobe and Fukuoka’s taxi associations at the Shangri-La Kuala Lumpur Hotel today.

This is the second visit to Malaysia organised by Sango Taxi Association to enable their members and taxi associations from other cities to get first-hand experience of the country’s tourism attractions.

During the dinner, Dato’ Seri Mohamed Nazri expressed his appreciation to the members of the Japan’s taxi associations for their assistance in promoting Malaysia to their passengers and clients in Japan.

“It is amazing to see that the members of these taxi associations have taken the initiative to visit Malaysia at their own expenses in an effort to get to know the country better so that they can share their experiences with their family, friends, and passengers in Japan. At the same time, they can also be a spokesperson for Malaysia,” he said.

The Minister of Tourism and Culture also said that such commitment shown by them is exemplary and should be applauded and appreciated.

Their weeklong tour to various parts of Malaysia, beginning today, is organised by Tourism Malaysia. It includes a Destination Seminar and a tour to Genting Highlands, Kuala Lumpur, and Melaka.

Japan Taxi 2016

The artwork on the Japan Taxi for Visit Malaysia.

Tourism Malaysia has been collaborating with various taxi associations across Japan in eight of its major cities, namely Osaka, Tokyo, Kobe, Yokohama, Kyoto, Fukuoka, Nagoya, and Sapporo, in an advertising campaign called Taxi Wrapping, which involves 1,060 taxis. It is part of Tourism Malaysia’s continuous efforts to promote Malaysia’s tourist destinations to Japanese tourists.

Tourism Malaysia is the only National Tourism Organisation allowed to carry out the taxi wrapping campaign in Japan due to the close diplomatic, economic and cultural relations between Malaysia and Japan. The taxi wrapping campaign is more cost-effective compared to other terms of mainstream advertising, besides producing high recall and response levels from consumers.

 Japan is one of Malaysia’s top ten tourist generating markets. Malaysia recorded a total of 149,951 Japanese tourists for the first four months of 2015. This year, Malaysia aims to attract 600,000 Japanese tourists to the country in conjunction with the Malaysia Year of Festivals (MyFest).

With better connectivity between Malaysia and Japan through direct flights by Malaysia Airlines, AirAsia X, Japan Airlines, and All Nippon Airways from Tokyo (41 flights per week), and Osaka (14 flights per week), Tourism Malaysia foresees higher passenger traffic between the two countries in the future.

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