Malaysia Airlines is pleased to announce the relaunch of its award-winning in-flight magazine, Going Places, with all-new content and design starting with its February 2016 issue which is produced by Spafax, one of the world’s leading content marketing agencies and providers of in-flight media. Going Places is a monthly travel and lifestyle magazine read by more than a million passengers on board all Malaysia Airlines flights.
A cocktail event was held in January at Nexus Bangsar South in KualaLumpur, which was attended by about 250 guests. With Chinese New Year less than two weeks away, a lion dance troupe was invited to perform to symbolise fresh beginnings and good fortune.
Charles McKee, Head of Marketing of Malaysia Airlines, said: “All great brands constantly evolve and Going Places is no different. We are very excited about the new look and editorial content which is all about celebrating the diversity and richness of Malaysia. This very much reflects the airline’s position as the new flag carrier of the country. The new editorial line up will feature fresh and exciting content produced with the insight and intelligence that readers expect from our team of talented writers”.
Going Places’ new aesthetic is led by an original cover design featuring a new masthead and using illustrations to capture the overall feel of a city on which a guide will be developed as part of its monthly content. Cover blurbs at the top of the page are conversational and will instantly tell readers what is available inside. The new Going Places features the following:
A New Look – A distinctively recognisable cover design that will set it apart from other in-flight magazines, and a refreshed layout with greater use of illustrations, and new typefaces and colours to reflect the new content and the progressive outlook of the magazine.
Re-organised Content – Apart from cornerstone offerings that have shaped the magazine, six new sections have been introduced to cater to passengers’ varied reading interests. These sections include a profile on Malaysian individuals or companies who/which have successfully put Malaysia on the world map, globetrotters’ travel tips and recommendation, insider guides to cities popular with travellers, features on giving back to the community, new network maps, and others.
When you fly Malaysia Airlines the next time, look out for the Going Places Magazine Revamped New Look in your seat pocket.