Some 27.4 million tourists spent RM10.4 billion on food and beverage during their visit to Malaysia last year. In view of this, Tourism and Culture Minister Datuk Seri Mohamed Nazri Abdul Aziz said the ministry would continue to boost the tourism sector, especially with regard to food as an attraction for both domestic and foreign tourists. “Food is tourists’ third biggest expenditure component after accommodation and shopping. It also shows that the variety of food available in Malaysia is also an awesome draw that benefits the country’s tourism industry.”
Nazri said this in his speech text read out by the ministry’s deputy secretary-general (management), Dr Junaida Lee Abdullah, at the launching of the cookery programme, ‘Jelajah Rasa Pegro’, at Angkasapuri, here, today. Also present were Tun Abdul Razak Institute of Broadcasting and Information (IPPTAR) director-general, Datuk Adilah Shek Omar, and TV Channel Section director, Che Rohana Che Omar.
‘Jelajah Rasa Pegro’, a 13-episode cookery programme and the first such programme to use drone shots, will be shown on TV2 channel every Saturday at 11.30am from June 20 to Sept 12. The programme, produced by PEGRO (Perak Agro) in collaboration with Destination Perak, is based on a travelogue concept, that is, travelling while sharing ideas, tastes and experiences.
The use of aerial shots over the Perak landscape and the state’s interesting tourist spots, would also bring viewers closer to enjoying the beauty of the places featured. Celebrity host, Chef Liza Zainol and her invited guests will cook special dishes using Pegro products from Perak Agro.