The Minister of Tourism and Culture Malaysia Dato’ Seri Mohamed Nazri Abdul Aziz is leading a delegation to promote the country’s tourism offerings and tour packages at the 36th World Travel Market (WTM) London. The four-day business-to-business exhibition for the global travel and tourism industry begins today at ExCel, Docklands.
The Malaysian delegation is comprised of 84 members from 44 organisations, including travel agents, hotels, and airlines, as well as state tourism agencies, namely Tourism Promotional Division Melaka. Tourism Perak, Pesona Terengganu, Penang Global Tourism, Sabah Tourism Board, Sarawak Tourism Board, Langkawi Development Authority (LADA) and Putrajaya Cooperation. The Malaysian delegation will take advantage of this excellent platform to reach out to industry players, media, and travellers here.
WTM 2015 marks the 32nd year of Tourism Malaysia’s participation in the prestigious event since it began in 1983, which reflects the country’s commitment in attracting more travellers from London and Europe to its shores. The event, deemed the most important travel fair in the European market, is the main platform for Malaysia to promote its tourism offerings and introduce its new and upcoming tourist attractions to British and European travellers.
Through its participation in the event, Tourism Malaysia aims to raise and maintain Malaysia’s image as a top tourism destination in the region, besides strengthening its promotional efforts in UK, particularly London. It will also meet and forge closer relationship with industry players from UK and Europe to get their support to sell packages to Malaysia.
Earlier today, Dato’ Seri Mohamed Nazri launched a Taxi Wrap Campaign as part of Tourism Malaysia’s promotional efforts in conjunction with WTM 2015. Throughout November, a total of 80 taxis in London are wrapped with visuals of the country’s attractions, such as culture, nature, and beach.
Besides that, the Tourism Culture Minister is scheduled to attend the “UNWTO WTM Minister’s Summit 2015” on 3 November to share Malaysia’s tourism experience through a panel discussion on “Destination Branding: New Challenges in a Changing Market”.
In the evening, Tourism Malaysia will be hosting a cocktail reception at Malaysia Pavilion to thank the industry players in UK and Europe for their support, as well as to network and forge a closer relationship with them.
To ensure the continuous growth of arrivals from UK and Europe, the participation of Tourism Malaysia in this event will strengthen the relationship and increase cooperation with British and European industry players and media to ensure a high awareness and market presence of Malaysia.
A total of 445,789 British tourists visited Malaysia in 2014 compared to 413,472 tourists in 2013, signifying a 7.8% increase.